15 Jun 2021
If a picture is worth a thousand words, calculating the potential of a correctly used video doesn’t require a beautiful mind. A solid video marketing strategy, which is becoming more popular but is still underutilised, has been shown to enhance conversions on e-commerce landing pages. When online buyers can’t hold your things in their hands, video is the next best thing for giving them the information they need to convert from prospect to customer.
We’ve broken down why you should be developing video content to assist raise your ecommerce sales, why you should care about promotional video creation, and how to go about developing the most effective video marketing strategy which when leveraged appropriately, will help you achieve your company goals.
Here are three compelling reasons to incorporate video into your marketing strategy.
You can write the most in-depth product description known to man, but a video will always capture the attention of potential customers.
That’s because humans are not only visual creatures, but we’re also naturally lazy. Your customers will always choose the video over reading a block of text if they have the option of learning everything they need to know about a product in a slick and exciting film.
While text has its place, having a good video marketing strategy provides a slew of extra benefits that go beyond the written word.
By condensing information that a customer would otherwise have to read, you’re making it easier for them to interact with what you want them to know – from product close-ups to conveying a storey about your business, they’ll pay more attention and do so for longer in video format.
High-quality, compelling video reaches a wider audience and distributes more quickly than other forms of media.
Video content is constantly more likely to be shared than text, according to studies. Your clients are more likely to click on a video thumbnail than something without a visual aspect because they are visual animals. By incorporating video into your overall content strategy, you’ll be able to reach out to more potential customers more quickly and effectively.
This includes thinking about transferring video away from your e-commerce site and onto other platforms where it can be more easily consumed. While there is no sure-fire video marketing strategy to assure that your material becomes “viral,” social media networks like Facebook, Twitter, Instagram, and YouTube are a good place to start. However, not all videos will keep your viewers attention, here’s why.
Videos are beneficial to your website’s SEO and the prominence it receives in Google’s search results.
Video marketing faces less competition because it is an underutilised channel. This increases the chances of your films being found by anyone searching for a specific term, especially if your competitors aren’t using video content.
When correctly made for Search Engine Optimization, what would normally take a chunk of text or even multiple sites to describe can be accomplished in a single video. This involves supplying information about the thumbnail, title, description, tags, and URL slug, among other things. All of this adds up to video production being an extremely effective technique for reaching the proper audience and gaining a higher search engine ranking.
Video content has been shown to significantly enhance both traffic and conversions for e-commerce sites, as well as improve your customers’ online buying experience, depending on the type of video. Retail sales seems to benefit from a number of video styles, ranging from generic promo films to more in-depth explainer films – it’s always best to have an idea of which video will assist your campaign goals the most when planning out your digital and video marketing strategy.
After watching a movie, website visitors are 64-85% more likely to buy a product on an online retail site. Landing pages with video content and clear call to actions have been demonstrated to increase conversions by an average of 80%. Even mentioning the word “video” in the subject line increases the open rate by 19 percent for email advertisements.
This proves that having a very effective sales video will offer you an advantage over your e-commerce competitors who don’t have one. Contact KALIDE today to learn more about effective corporate video production and all things video!
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