Blogs & Articles | KALIDE Video Production Agency

Why Your Marketing Strategy Should Include Video

22 Sep 2021

Throughout the years, there have been many different kinds of marketing strategy employed by businesses to make them stand out from their competitors. With the development of technology and the increasing availability of internet and phones, visual content is now vital in any marketing plan. Human beings are naturally attracted to this that they can […]

Green Screens in Video Production

15 Sep 2021

Green screens are commonly used in video production and film and tv work. It is part of a process known as “chroma keying”, which pairs two different recordings – one from in front of the screen and background footage which is added in at a later date. The process begins by filming actors or products […]

Why Should You Work with a Professional Video Production Agency?

8 Sep 2021

If you are trying to grow or maintain a successful business, then advertising is vital. Now more than ever, there is increasing competition in almost all business areas, meaning that standing out from the crowd is becoming more difficult. Advertising itself has grown in recent years, with the increase of content available on social media, […]

Audio In Video Production: Is It Important?

1 Sep 2021

While you may be familiar with silent movies from times gone by, silent marketing videos are not as entertaining or effective. For a brand that is aiming to attract new customers, it is important to stand out from the crowd when it comes to their marketing videos, and specially selected video audio can help them […]

3 Questions To Ask Your Video Production Agency

18 Aug 2021

Whenever you are working with a video production agency to create content, it is important to communicate effectively to ensure that everyone is on the same page and has a clear concept of what is needed for the content. By asking your video production company these questions in advance, you can make sure that they […]

Pre-Production: The Most Important Phase of Video Production

13 Aug 2021

When producing a high-quality video, there are three main stages – the planning or pre-production phase, filming and post-production / editing. The most important part of this process is the pre-production stage, as this can ensure that the whole process runs successfully. This is vitally important as one study found that 72% of people were […]

Video Production Crew Members

6 Aug 2021

There are various video production crew members, with the number of staff being dependent on the individual project and its budget. If a production has a smaller budget, for example, crew members may double up, completing two roles at once. While this is not ideal, it is a reality that is still effective to keep […]

Video Length: How Long Should Your Promotional Videos Be?

30 Jul 2021

When you are planning to create a promotional video, it is important to consider the ideal length of footage that will most effectively engage your audience. This is a common question, and it is one that does not have a clear answer. The length of the video depends on a number of things, such as […]

What To Do After Producing A Brand Video

16 Jul 2021

So you’ve produced a brand video…… What’s next? You’ve realised that video marketing is a fantastic method to boost your brand’s visibility and reach. You’ve spent time and work identifying your target audience, developing a plan, and then generating fantastic video content that speaks to your prospects. Now it’s time to share your films with […]

6 Reasons Why Your Business Should Be Using Promotional Video

9 Jul 2021

Even with all of the tools accessible to businesses today, standing out from the throng has never been more difficult online. If you haven’t yet explored how promotional video production may help you stand out in a crowded marketplace and engage your customers, here are six compelling reasons why video marketing is so important. 1. […]

Why Videos Work On Social Media

6 Jul 2021

For attracting new followers, developing your brand, and driving sales, video on social media is proving to be the most effective commercial asset. Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have all shifted their focus to video as the preferred medium, while TikTok’s meteoric growth has shown how compelling (and addicting!) a video-first offering can […]

Every Stage of Video Production

2 Jul 2021

The Video Production Process Is Divided Into Three Stages. Pre-production, shooting, and editing are the three major phases in creating video content. Read on as we go through each stage of video production in detail: First Stage of Video Production: Pre-production The goals and objectives of your video are defined during pre-production, which is when […]

Video Marketing Cheat Sheet

29 Jun 2021

Do you wish to boost sales or expand your company by improving your internet presence? Video marketing is a versatile and cost-effective method to capture your audience’s attention, convey a memorable message, and build brand trust. Check out our cheat sheet, checklist or whatever you may call it to master your next video marketing campaign: […]

The Cost of Video Production

25 Jun 2021

“What is the cost of video production?” People think the greatest way to lower production expenses is to make lots of cheap videos. Quality isn’t taken into consideration. The cost of video production is affected by many variables, but creating low-quality material is not the answer. Instead, utilise your money to create fewer, but higher-quality […]

What Is Video Production?

22 Jun 2021

Are you aware of what video production is and the primary benefits and advantages that it provides? You may be acquainted with the phrase, but it may also be unfamiliar to you. In general, video production refers to the process of creating a video. The process of creating a video is divided into many stages, […]

How To Approach Corporate Video Production

18 Jun 2021

Corporate video production will be a significant component of your content strategy, so finding a video marketing business that understands your company culture and can translate it into a film is crucial. It’s critical to write a thorough and precise brief This should include an explanation of your company identity and language, as well as […]

Video Marketing Strategy: Improve Your Sales

15 Jun 2021

If a picture is worth a thousand words, calculating the potential of a correctly used video doesn’t require a beautiful mind. A solid video marketing strategy, which is becoming more popular but is still underutilised, has been shown to enhance conversions on e-commerce landing pages. When online buyers can’t hold your things in their hands, […]

What is Corporate Video?

11 Jun 2021

What is the definition of a corporate video? All video communications utilised for internal or external company messages are referred to as corporate video. The target audience is one way that corporate video differs from typical video advertising. Corporate film is frequently targeted towards a certain group of people rather than the broad public. A […]

Utilising Corporate Videos For Your Brand

9 Jun 2021

There are numerous marketing strategies that could benefit your company, but corporate videos may be the most effective. A corporate video is a widely used, revenue-generating marketing strategy that may be able to help you promote your brand more effectively than a sales and marketing team. A six-minute video that is has an engaging storyline […]

The Power of Television Advertising

8 Jun 2021

Nearly ninety percent (90%) of consumers’ purchasing decisions are influenced by advertising. Traditional media such as television advertising, print, radio, and outdoor billboards are still used in advertising, but newer concepts such as social media & mobile advertising are also used. With so many advertising mediums available, business and brand owners may be concerned about […]

Corporate Videos: Why Are They Important?

7 Jun 2021

Every company or brand makes an investment in effective product marketing and promotion. There are many marketing strategies available on the market, but corporate videos are the most popular. Although any video can be made, creating a corporate video to sell a product is essential for effective brand marketing. But why is that? What makes […]

How To Choose The Right Video Content

5 Jun 2021

Making a video for your company requires a lot of thought. The content of your corporate video must be considered in order for it to have the desired effect of attracting potential customers to your brand and generating sales. If you want to use video to its full potential, you must first choose the right […]

5 Tips For An Engaging Storyline

2 Jun 2021

Videos are driven by their storylines. The audience will be bored, confused, and disconnected if a video lacks a cohesive storyline. You don’t want your audience to feel disconnected from your brand; on the contrary, you want them to feel connected. You want your viewers to participate in the video and with you. You’ll need […]

Video Marketing in London: Why Is It Important?

31 May 2021

You can sell your goods or service in a variety of ways. The video marketing strategy has risen to the top of many alternative marketing techniques. In today’s corporate world, video marketing is the most powerful weapon you could have. It should be a part of everyone’s marketing strategy. London’s corporate community is investing in […]

Corporate Videos: Why Most Don’t Actually Keep Viewers Attention

24 May 2021

A corporate video is a long-term commitment. It is a costly marketing approach to implement. This may not be what company owners or sales directors want to hear, but most corporate videos that companies have spent in have failed to achieve their objectives due to their inability to hold viewers’ interest. Producing and using videos […]

5 Tips for Producing a Successful Corporate Video

17 May 2021

Corporate videos are brief yet captivating videos that are utilised as part of a brand marketing plan. With the correct ideas and tactics, you can create a successful, interesting, and effective corporate film that can boost your brand’s sales. Some may wonder how a producing corporate videos differs from standard video marketing methods. The target […]

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