6 Reasons Why Your Business Should Be Using Promotional Video

Even with all of the tools accessible to businesses today, standing out from the throng has never been more difficult online. If you haven’t yet explored how promotional video production may help you stand out in a crowded marketplace and engage your customers, here are six compelling reasons why video marketing is so important.

1. Increase Brand Recognition

Companies who use video marketing get 64 percent more leads per year and see a 54 percent increase in brand awareness. If you truly want to get your brand noticed, promotional video is currently the most effective medium.

2. Describe Your Company In 60 Seconds

We only have so much time, and there’s a lot clamouring for our attention as customers. You are more likely to hold someone’s attention if you can convey your message in under a minute, which is the usual length of a promotional film.

People prefer video to printed content because they can passively watch it and learn everything there is to know about your company before deciding whether or not to interact.

3. Promotional Video Production Is Less Expensive Than You Might Believe

In the past, the cost of producing a promotional film was one of the factors that deterred businesses from doing so. Those expenses have come down in recent years, as have many other aspects of marketing, and the investment is well worth it for firms of all kinds.

Here at KALIDE, we even have a partnership programme that gives small businesses access to high end video production without any large upfront costs.

4. You get a good return on your investment.

For many marketers, the return on investment is what sells promotional video production. This is due to the fact that it is one of the most widely shared pieces of information on the internet and can be used across a variety of platforms. When you choose video, you receive more bang for your buck; see our video production pricing page for more information.

5. Promotional Video is More Frequently Shared

Written text and text with image are shared 12 times more on social video than any other form of content. That means your video will reach a larger audience, and it may even go viral if enough potential consumers see it. It’s free marketing!

6. It Is/Isn’t Being Done By Your Competitors

Finally, if your closest competitors aren’t seeing the value of video, you can get ahead of them and, perhaps, gain more clients. If you are not active in promotional video production but your competition is, you may be missing out on a large number of potential clients.

If you’d like to learn more about how promotional video production might benefit your company, get in touch with the KALIDE team today.