Promotional Video
18 Aug 2021
Whenever you are working with a video production agency to create content, it is important to communicate effectively to ensure that everyone is on the same page and has a clear concept of what is needed for the content. By asking your video production company these questions in advance, you can make sure that they are the correct fit for your business.
Before you start planning the project, it is important to be clear with your expectations and discuss with your video production agency your budget, and the deadline that you need the content by. This is important to establish early on so that the production company can work within your limits, so there are no nasty surprises at the end of the process. It’s important to understand the costs of video production to establish a reasonable budget.
Many video production companies are working on multiple projects at once and may not be able to start on your project instantly. Therefore, it is essential to check when they can commence your video before you finalise any contacts. Signing a contract should mean agreeing on a start date, whether it is instantly or in the future. Additionally, you will want to have an idea of a timeline for the project to ensure that it is completed in time. The average time for an animated or explainer video is around 6 to 8 weeks, so if you need it completed in a shorter time frame, make sure that your video production agency are aware of this.
It is also vital to talk budget early on in the project, as this will determine the type of video you will receive. The more complicated the project, the more expensive the job will be, so if you are on a tight budget, it is important to flag this up quickly so that the company you are working with can keep the costs down. If you are looking for a long video shot in multiple locations, then be prepared to spend more money. The cost will be based on the amount of time that it takes to complete the video and the number of professionals required to work on the project.
Make sure that everything that is agreed is put into writing so that there is no confusion between parties. This documentation should include a start date, timeline for the project, cost and breakdown of what is required for the content of the video.
When choosing a video production agency, it is important to ask the right questions to check that they are right for your business. It is important to understand that they understand the goal of your video and have the experience to be able to tackle it.
It is important to establish early on what type of video production that they specialise in – for example, weddings, short films, marketing videos or live events. Some companies may only work on certain content, while others will be more versatile.
A key question to consider is asking them to share examples of their previous work that they have completed for other clients. This will allow you to see their practical skills, professionalism and attention to detail and gives you further insight into whether they are right for you.
Share your ideas with the company, making sure that you understand your targets and listen to their suggestions. Work collaboratively with them to form a partnership with the aim of creating the best possible content. Ensure that the company understands your story, your aims and vision in order to ensure they are the right fit.
Finally, it is important to understand what the final product you will receive from the company will look like and how they will be delivered. Remember what you are wanting to use the video for, as this may determine the format in which you receive it and the way that the production company edit it.
Make sure that you know how the source files will be packaged. Will you receive physical and digital copies, and will you retain copyright? Additionally, find out if one file be delivered or will the audio and video files be delivered separately.
Finally, it is important that you get the most out of your money, so ask your video production agency what you can do to maximise the lifetime of your video content to get the most out of your investment.
Speak with KALIDE today to discuss your next video project.
